RL | Arksen

Dare to dream;
Revealing Arksen's latest adventure and research vessels.

Direction ✦ Campaign ✦ Product ✦ 3D

Client: Arksen

Agency: Studio Hansa

Role: Creative Lead

▉ Brief

Position Arksen's latest fleet of adventure and research vessels as industry defining products within their investment campaign.

▉ Creative Process

Creating a hero film which targets scientists and restless high net-worth individuals, we identified our audience is simply drawn towards the lesser seen things in life. From this, the campaign concept I lead revolved around a pioneer's mentality of seeking the unknown. This promoted valuable quotes in the subsequent interviews which aptly re-titled the campaign to "Dare to Dream".

Inspired by cutting edge vehicle launches such as Formula 1 team launches intersected with luxury lifestyle brands like Mercedes' road car reveals, I directed this concept with elegant rim lighting in an infinite black scene to suggest an elusive glimpse at something extremely special. Not only forming a distinctive contemporary aesthetic, it evoked intrigue and desire among our investment audience to engage with the campaign.

Tied to a short deadline, this currated style allowed us to only show key details, maximising visual quality without affecting time. The treatment was further developed for a colleague to execute when filming the live action interviews for the campaign.

▉ Result

Following delivery we were comissioned for additional projects, which further built our working relationship. By the end of Arksen's campaign, they achieved 109% funding.

Born from Arksen's brand ethos of exploration, our art direction made each boat reveal itself from the unknown. We named this style the "Pioneer's view".

For their short production window we developed a rim lit, monochromatic style to not only create genuine intrigue, but also be highly selective on how much detail each model required.

All renders were cut into a wider brand film, shot to match the same visual language. Removing distractions of colour and environment, we focused on their expressions to show the true passion of Arksen's specialist team.

Following the project's success we were briefed to evolve the Pioneer art direction, curating additional colour and texture to celebrate the Arksen 65's launch.